Primer, the London-headquartered unified payments infrastructure platform, has announced a $100 million Series C funding round led by Sofina, with participation from Peak XV Partners and continued backing from Balderton, Accel, ICONIQ, Tencent, and Speedinvest. The oversubscribed round brings Primer's total funding to $170 million.

The new capital will accelerate Primer's AI capabilities - including Primer Companion, its proprietary AI agent that helps merchants navigate complex payment queries and optimise performance autonomously. A significant portion will also fuel expansion into the United States, where Primer already generates around a fifth of its revenue with ARR doubling year-on-year, targeting US revenue to exceed a third of total revenue by 2028.

Faraday Partners is proud to have supported Primer's growth as a trusted executive search partner, most recently placing Patrick Wittenberg as the Vice President of Global Sales. This was a critical hire as the business enters its next phase of international scale. We look forward to continuing to support Primer as it defines the future of enterprise payments infrastructure.