Primer has appointed Patrick Wittenberg as Vice President of Global Sales, marking a key leadership hire as the company continues to scale its global commercial organisation.

“Faraday Partners brought a level of clarity and precision to the search that felt genuinely different from the outset. They took the time to really understand Primer's current stage of evolution and translated that into a sharp, data-led, and highly collaborative process. They combined real pace with consistently strong judgment, challenging our thinking where it mattered and raising the bar on the calibre of candidates at every stage. The end result is a hire who is exactly right for this moment in our journey. Patrick brings the experience, discipline and leadership we need to build a truly world-class commercial organisation as we scale.”

- Gabriel Le Roux, Co-Founder & CEO of Primer.

Primer is redefining how enterprises design, operate, and scale their payments infrastructure. Its platform provides a unified integration layer that enables merchants to connect, orchestrate, and optimise multiple payment providers, methods, and workflows through a single API. As payments become increasingly complex across geographies and ecosystems, Primer gives enterprises the control, flexibility, and intelligence required to improve performance and reduce friction across the full transaction lifecycle.

With strong enterprise traction, a growing multi-product offering, and a global footprint across EMEA, the U.S., and APAC, Primer is now entering a new phase of scale. The business is transitioning from early commercial success toward a more structured and repeatable global go-to-market model, with increasing focus on enterprise penetration, multi-product adoption, and international expansion.

“Faraday Partners delivered an exceptional candidate experience, with a clear grasp of Primer’s ambition to build a more scalable and predictable global sales organisation. The process was both rigorous and highly insightful. The team was brilliant to work with from start to finish.”

- Patrick Wittenberg, Vice President of Global Sales of Primer.

Patrick Wittenberg joins with extensive experience building and scaling high-performance sales organisations in global SaaS and enterprise technology environments. Most recently at Docker, he led sales across EMEA, APAC, and LATAM, scaling the go-to-market organisation significantly while driving international expansion and consistent revenue outperformance. Earlier in his career, he contributed to Elastic’s growth through its IPO and has held senior leadership roles across high-growth SaaS businesses, specialising in enterprise sales execution, forecasting discipline, and scalable go-to-market strategy.

His experience aligns closely with Primer’s current priorities: strengthening sales execution, embedding greater rigour across pipeline and forecasting, and building a globally consistent sales organisation capable of supporting complex enterprise growth. As Vice President of Global Sales, Patrick will play a central role in evolving Primer’s commercial engine, driving predictable revenue performance while supporting the company’s ambition to define the next generation of enterprise payments infrastructure.

This assignment was led by Nick Fairclough, Managing Partner, with support from William Batt, Associate and Trinity Kershaw, Analyst at Faraday Partners, in partnership with Gabriel Le Roux, Co-Founder & CEO of Primer; Mikaël Minvielle, COO of Primer; and Caitriona Staunton, VP People of Primer.

About Primer

Primer is a global payments infrastructure platform enabling enterprises to design, orchestrate, and optimise their payment ecosystems at scale. Founded in 2020, the company provides a unified API that connects payment service providers, fraud tools, and workflows into a single, flexible layer, giving merchants greater control, resilience, and performance across the full transaction lifecycle. Backed by leading investors and operating across EMEA, the U.S., and APAC, Primer is rapidly emerging as a category-defining player in modern enterprise payments.

Primer is backed by ICONIQ Growth (Roy Luo), Accel (Sonali De Rycker), Balderton Capital (Rob Moffat) and Tencent.

About Faraday Partners

Faraday Partners is a global executive search firm partnering with category-defining growth companies and their investors. We specialise in senior appointments across all facets of leadership, helping organisations secure transformative leaders who scale, innovate, and create long-term enterprise value.