Sportradar, the global sports technology and data platform operating at the intersection of sports, betting and media, has appointed Sameer Deen as Chief Operating Officer. This appointment follows a global executive search delivered by Faraday Partners, in collaboration with the company’s senior leadership team.

Under Carsten Koerl’s mandate as CEO, Sportradar provides a comprehensive, real-time platform combining data acquisition, advanced analytics and AI-driven insights to power the global sports entertainment ecosystem. Serving over 900 sports organisations, alongside leading bookmakers and media companies, the platform enables enhanced fan engagement, betting experiences and data-driven decision-making at global scale.

Sameer Deen brings extensive experience across digital media, technology and regulated consumer industries, with a strong track record of scaling businesses, driving transformation and delivering commercial impact. Most recently at Entain, he served as Group Chief Commercial Officer and President, following roles as Chief Strategy Officer and President across new ventures and Latin America. In these positions, he led strategic expansion, product innovation and operational scaling across multiple international markets.

This search was led by Andrew Banks, Managing Partner, and Nick Fairclough, Managing Partner, with support from William Batt, Associate at Faraday Partners.

About Sportradar

Sportradar is a global leader in sports technology and data analytics, providing a real-time platform that powers the sports, betting and media industries. Its capabilities span live data capture, AI-driven analytics, integrity services and digital content, enabling customers to deliver engaging, data-driven experiences at scale. Serving over 900 sports organisations and major partners across betting and media, Sportradar operates globally with thousands of employees across more than 20 countries and is listed on Nasdaq.

About Faraday Partners

Faraday Partners is a global executive search firm supporting the most valuable companies in tech and their investors from early conviction to industry impact. We specialise in senior leadership appointments across all facets of leadership, helping organisations secure transformative leaders who scale businesses, drive innovation, and create long-term enterprise value.