Supermetrics
Summary
Founded in 2010 in Helsinki by Mikael Thuneberg, Supermetrics has grown from a simple Excel add-on into a global marketing intelligence platform generating €60m ARR. Its world-class data pipeline connects over 150 sources to leading analytics tools, enabling marketing teams to unify, manage and analyse campaign performance efficiently. Today, over 16,000 paying customers, including Nestlé, Disney and L’Oréal, rely on Supermetrics, with media agencies representing half the base and extending reach to 200,000+ end users. Operating across Helsinki, Dublin, Singapore, Atlanta and Vilnius with 370+ employees, Supermetrics aims to analyse 30% of global digital ad spend by 2030.
Our Partnership
By 2030, Supermetrics aims to analyse significantly more global digital advertising, cementing its position as the world’s leading marketing data superpower. As the company entered its next phase of growth, we partnered with the leadership team to appoint a new Chief Financial Officer to lead across Finance, Data, and Legal Operations. This strategic hire was designed to connect finance with growth strategy, bringing expertise in capital raising, M&A, and operational excellence. By strengthening the leadership bench, we are supporting Supermetrics’ ambitious international expansion and helping solidify its position as the go-to marketing intelligence platform for agencies and brands worldwide.
Key Activities
200K+
Total end customers
€43.5M
Total funding raised
370+
People in the business split across offices in Helsinki, Dublin and Singapore
