Heidi
Summary
Founded in 2018 by brothers Marcus (CEO) and Alexander Blunt (COO), Heidi is a tech-enabled ski travel platform aiming to become the UK’s largest ski holiday provider and the world’s leading operator of mountain breaks. The platform streamlines a traditionally complex booking process, enabling customers to build tailored packages across 6,000+ accommodation options in 400+ resorts, with add-ons including ski hire, lift passes, and group bookings. Headquartered in Bristol with a team of 70+, Heidi has built a loyal customer base, booking 37,500 trips in 2023/24 and forecasting nearly double for the following year, while scaling internationally.
Our Partnership
We partnered with the founders to appoint a Chief Marketing Officer. This hire was essential to strengthening and scaling the marketing function, evolving the company’s brand, and implementing a go-to-market strategy capable of capturing Heidi’s expanding opportunity in the ski holiday market. By working closely with the leadership team, we ensured that the right marketing expertise was in place to drive sustainable revenue growth, deepen customer loyalty, and support product innovation. Our collaboration also laid the strategic foundations for Heidi’s international expansion and long-term ambition to define mountain tourism globally.
Key Activities
£5.4M
Funding raised in 2024, led by Mercia Ventures
70+
Employees based in Bristol
37.5K
Customers booked during the 2023/24 season
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Working with Faraday Partners was a real pleasure.
Sam Knott
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The Faraday team were all brilliant and whilst Sam is early into his role, early indicators suggest he will be brilliant.
Alexander Blunt
