
Summary
Founded by James Sutton, MD and GC at a London-based asset management firm in 2019, Avantia is looking to disrupt the world of legal services. The company’s mission is to build a tech-powered, next-generation legal services business. Initially spun out of Oxford University’s R&D lab, Avantia is leading the way in legal services innovation today. They combine tailor made services, expert lawyers who understand businesses and custom-built AI technology. To date, Avantia has raised seed funds from world-class Venture Capital firm Hoxton Ventures (Deliveroo, Algomi, Yieldify, Darktrace, Preply) as well as involvement from prominent angel investors.
Our Partnership
Partnering with the Founder and early investors on organisational design, we helped to define structure, sequencing, and the broader hiring strategy plan. This led to the hiring of operational, technical and financial leadership vital to transitioning the business from a services-led organisation to an AI-led, tech-enabled, product-led proposition. Developing Avantia’s story and attracting experienced, tier-one operators into a unique early-stage venture required a specific approach with thoughtful assessment and qualification of the right talent to join at this stage, to enable successful future capital raising, growth, and value generation.

Key Activities
200%
YOY growth
10K+
Documents processed globally
$70M+
Projected revenue by the end of 2027