AB Tasty
Summary
Founded in Paris in 2013 by Alix de Sagazan and Rémi Aubert, AB Tasty is a global AI-powered customer experience optimisation platform. Its SaaS suite enables continuous experimentation, personalisation, and feature management, with innovations such as EmotionsAI delivering highly tailored digital experiences. Serving more than 1,000 enterprise clients including L’Oréal, McDonald’s, HSBC, and LVMH, the company has achieved profitability and now generates most of its revenue internationally. Strengthened by acquisitions including Epoq, Dotaki, and Potions, AB Tasty is expanding both its product portfolio and global footprint to cement its position as the category leader in customer experience software worldwide.
Our Partnership
Partnering with AB Tasty during a key phase of international growth, we worked closely with the founders to strengthen the company’s senior leadership and governance. Our collaboration led to the appointment of a highly experienced Board Member, bringing decades of expertise in scaling global SaaS businesses and shaping product and commercial strategy in the customer experience space. This addition provides AB Tasty with strategic guidance on growth, innovation, and execution at scale. We are also advising the company on further senior leadership priorities, including marketing, to reinforce its position as the category-defining leader in customer experience optimisation.
Key Activities
1K+
Enterprise clients including L’Oréal, P&G, McDonalds, HSBC, Disney and LVMH
$64M+
In total funding raised
$150M+
ARR predicted by the end of 2028