Moonfare, the global investment platform redefining access to private markets, has appointed Joanna Christie as Chief Marketing Officer. The appointment follows a close partnership between Faraday Partners and Moonfare’s leadership team: Steffen Pauls, Founder, Co-CEO & Chairman, Lorenz Jüngling, Co-CEO & Managing Director and Alba Brasó, VP People and Culture.

"As Moonfare continues to scale, bringing in the right leadership is critical. Joanna’s experience and perspective make her a natural fit for where we are heading. Faraday supported us with a clear, well-executed search, and we’re delighted with the result.”

– Steffen Pauls, Founder & Co-CEO of Moonfare.

As Chief Marketing Officer, Joanna takes ownership of Moonfare’s global marketing function at a pivotal stage in the company’s evolution. Her remit includes sharpening Moonfare’s premium challenger positioning, building a high-performance, data-driven marketing engine, and unlocking the full potential of its global investor community as a sustainable driver of long-term growth.

“It was great working with Faraday Partners. They brought a deep understanding of both our business and the type of marketing leadership we needed at this stage. Joanna stood out for her ability to combine brand-building with commercial rigour, and we’re thrilled to have her join the team as Moonfare enters its next phase of growth.”

– Lorenz Jüngling, Co-CEO & Managing Director of Moonfare.

Joanna brings extensive experience leading marketing transformation across international, high-consideration businesses. She was most recently the Chief Marketing Officer at Treatwell, where she was brought back post-acquisition to lead a full marketing transformation across 15 markets, delivering strong revenue and ARPU growth through integrated brand, CRM, and performance strategies. Previously, she was VP Brand & Marketing at Gaia, where she built the marketing function post-Series A in a highly regulated financial environment, and held senior marketing leadership roles at Let’s Do This, Lyst, and Richemont, building and scaling globally recognised premium brands.

“The Faraday team was exceptional throughout - bringing clarity, insight and a real understanding of what Moonfare needed at this stage. I’m thrilled to be joining a business that is redefining access to private markets, and to help build a brand that combines trust, clarity and performance.”

– Joanna Christie, Chief Marketing Officer of Moonfare.

‍“Faraday ran a highly thoughtful and rigorous process, with a clear understanding of the nuances of hiring a CMO in a trust-led, complex category. Joanna brings a rare combination of strategic brand thinking and data-driven execution, and I’m very excited about the impact she’ll have at Moonfare.”

– Alba Brasó, VP People and Culture of Moonfare.

‍This assignment was led by Nick Fairclough, Managing Partner with support from William Batt, Associate; Trinity Kershaw, Analyst; and Lucy Bernstein, Project Lead at Faraday Partners.

About Moonfare

Moonfare is the global investment platform bringing private markets into the digital age. Founded in 2016, the company enables sophisticated individual investors to access top-tier private equity, growth, venture, infrastructure, and private credit opportunities traditionally reserved for institutions. With a strong focus on transparency, technology, and community, Moonfare has built one of the world’s largest digital private markets investor networks and operates across Europe, Asia, and North America.

Moonfare is backed by Insight Partners (Gabriel Moos), Vitruvian Partners, 7GC & Co, Fidelity International (Christian Staub) and Flixfounders.

About Faraday Partners

Faraday Partners is a global executive search firm partnering with category-defining growth companies and their investors. We specialise in senior appointments across all facets of leadership, helping organisations secure transformative leaders who scale, innovate, and create long-term enterprise value.