Taster, pioneer of the delivery-first dining revolution, transforming the food delivery experience with its innovative model of digital-native restaurant franchise brands, has appointed Omar Saadoun as Chief Financial Officer, in partnership with Faraday Partners. Thomas Chorliet and Nick Fairclough, Managing Partners, delivered this project hand in hand with Bertrand Peyrat, CEO of Taster. In his new role, Omar will report directly to Bertrand.

"Working with Faraday Partners made our CFO search fast, structured, and effective. Their transparency, consistent updates, and clear challenges kept the process on track. Thomas and Nick adjusted quickly to our feedback as we moved deeper into the search, which helped us secure the right fit with Omar. I strongly recommend Faraday Partners to any team looking to raise the bar on senior leadership hiring."

- Bertrand Peyrat, CEO of Taster.

Omar brings over a decade of experience in senior finance and strategy roles, most recently serving as CFO at Botify, where he played a key role in driving international expansion and operational scale for the enterprise SEO platform over 5 years. Prior to that, he was CFO at HiPay, a European fintech firm, where he also led corporate development initiatives during a transformative period for the business. Earlier in his career, Omar held strategic leadership positions at CANAL+ International and spent five years at global management consultancy Arthur D. Little, advising on corporate strategy and performance improvement across sectors.

Based in Paris, Omar joins Taster’s executive team during a pivotal phase of the company’s growth journey as it accelerates the development of its multi-brand digital restaurant platform across key European and international markets.

"“I’m thrilled to join Taster as CFO. The company is reshaping the Quick Service Restaurant space with creator-led brands and a tech-driven franchise model, already proven with concepts like Starsmash, SpudBros Express, and Pepe Chicken. And with more developments coming, the momentum is strong. The hiring process with Faraday Partners was engaging, efficient, and very transparent, and one thing that struck me was their focus on ultimate fit and long-term success, which makes a material difference.”

- Omar Saadoun, Chief Financial Officer of Taster.

The assignment was led by Thomas Chorliet and Nick Fairclough, Managing Partners at Faraday Partners.

About Taster

Taster is a category-defining leader in delivery-first dining, building digital-native restaurant brands designed from day one to thrive on platforms like Deliveroo, Uber Eats and Just Eat. Founded in 2017, Taster is headquartered in Paris with a second office in London and operates across France, the UK, the Netherlands and Belgium through a network of 150+ franchise kitchens in 70+ cities. Its portfolio includes Pepe Chicken, Out Fry, La Vie Dirty Vegan Burgers, The Spud Bros Express and Starsmash, supported by proprietary technology that optimises demand forecasting, menu performance, packaging and operations.

Taster is backed by Octopus Ventures (Laura C. Willming) and Battery Ventures (Scott Tobin).

About Faraday Partners

Faraday Partners is a global executive search firm partnering with the most innovative growth companies and their investors. Specialising in leadership appointments across product, technology, commercial, and operations, Faraday helps organisations secure transformative leaders capable of driving scale, innovation, and category leadership.