Insights
Portfolio News
October 28, 2025

Faraday Partners Supports Creative Fabrica on the Appointment of Juanjo Feijoo as Chief Operating Officer

Creative Fabrica, the global marketplace empowering creators with exceptional AI-fuelled tools to guide them from inspiration to creation, has appointed Juanjo Feijoo as Chief Operating Officer.

Faraday Partners

Creative Fabrica, the global marketplace empowering creators with exceptional AI-fuelled tools to guide them from inspiration to creation, has appointed Juanjo Feijoo as Chief Operating Officer. This follows a partnership between Faraday Partners, led by Thomas Chorliet, Managing Partner, and George Button, Principal, and Creative Fabrica’s Founders, Roemie Hillenaar, CEO, and Anca Stefan, CIO.

"At Creative Fabrica, we are building a truly global platform, and bringing Juanjo on board as COO is an important step in that journey. We are excited to work alongside him as we continue expanding out community worldwide.

Working with Faraday Partners on this appointment was a very positive experience. Their understanding of our business made the process both efficient and effective. We felt supported throughout and are delighted with the outcome."

- Roemie Hillenaar, CEO of Creative Fabrica.

A seasoned operations and marketing executive, Juanjo brings more than 15 years’ experience scaling high-growth technology companies with a consistent focus on operational excellence, profitability and international expansion. He has led teams of 350+ and managed P&Ls exceeding $215M across public companies and venture-backed startups.

Juanjo most recently served as President & Chief Revenue Officer at Curated, where he was a member of the Executive Committee that managed the successful sale of the business. Prior to that, he was the  COO & CMO at Weedmaps, where he was part of the management team that took the company public on the NASDAQ: MAPS.

Previously, he was the VP of Central Operations & Marketing at Instacart, led Customer Engagement & Retention for Creative Cloud at Adobe, and held multiple operations leadership roles at Google. At Creative Fabrica, Juanjo reports directly to Roemie and works closely with the leadership team as well as their key investors.

"I'm excited to be joining Creative Fabrica as COO and to support Roemie and the team in delivering on their mission. The process with Faraday Partners was clear and professional, and I particularly appreciated George's guidance throughout the search."

- Juanjo Feijoo, COO of Creative Fabrica.

This assignment was led by Thomas Chorliet, Managing Partner and George Button, Principal at Faraday Partners.


About Creative Fabrica

Creative Fabrica crafts exceptional tools, fueled by AI, and premium content for creators and crafters, guiding them from inspiration to creation. With over 7 million users globally, their community is empowered to unlock their creative potential and pursue their passion for crafting. Creative Fabrica supports over 30,000 global designers, helping them generate income through their designs.

Their investors include Alven Capital, LionTree, TriplePoint, Peak Capital, Felix Capital and FJ Labs.

About Faraday Partners

Faraday Partners is a global executive search firm partnering with category-defining growth companies and their investors. We specialise in senior appointments across product, technology, commercial and operations, helping organisations secure transformative leaders who scale, innovate and create long-term enterprise value.