Lunio
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Summary
Founded in Manchester by Neil Andrew, Lunio is an automated performance marketing efficiency platform that eliminates bots, invalid clicks, and fraudulent ad traffic across major marketing channels. Processing over one billion media interactions monthly, Lunio converts wasted ad spend into more than $100M in recovered revenue each year for 400+ customers, including Hugo Boss, eBay, Marks & Spencer, and McDonald’s. The platform integrates with 15 leading channels to block fake interactions, improve targeting, and deliver immediate ROI. Led by CEO Nick Morley today, Lunio has 50 employees, $10M ARR, and is expanding internationally as the leader in waste-free digital advertising.
Our Partnership
Partnering with Lunio’s leadership at a pivotal stage of growth, we worked on organisational design and talent strategy to strengthen the company’s product and technology capabilities. This collaboration focused on defining the structure, sequencing, and leadership requirements to support Lunio’s ambition to lead in waste-free digital advertising. As part of this, we partnered with the Founders to appoint a Chief Product & Technology Officer, a role critical to scaling the platform, accelerating innovation, and expanding into new markets. This appointment provides Lunio with the expertise to drive sustained growth, deepen product differentiation, and create long-term value.
Key Activities
400
Active customers including ugo Boss, eBay, Marks & Spencer, Europcar and McDonalds
$15M
Series A funding led by Smedvig Ventures
$10M+
ARR at the end of 2024
